How to Create an Effective Content Marketing Strategy
An effective content marketing strategy will position your brand for long term success.
Brands can reach their customers today through content marketing. In fact, over 60% of marketers are committed to content marketing. One reason so many brands have content marketing strategies is to save time. A content marketing strategy will also make the content you create more effective. This guide is a useful resource that will help you grow your professional brand.
What is content marketing
Content marketing involves using social media posts, videos, and blogs to generate attention. The brand can then direct this attention towards a product or service it offers.
Consider these things when creating a content marketing strategy for your brand.
Research Your Target Audience
Start by researching your target audience. You will then create a more effective strategy with the information you find. Who will use your product or service? What kind of information are they interested in and in what format? Find out more about the audience by asking yourself these questions. Be specific to every platform when asking these questions.
Key Performance Indicators for Achieving Your Marketing Goals
An effective content strategy is one that has specific measurable goals. Therefore you need Key Performance Indicators.
So, how do you choose the right KPIs for your content marketing? When choosing KPIs, always focus on a few key metrics that are important for your business. For more sales, consider KPIs like the amount of website traffic and conversion rates.
Focus on traffic sources, ctr rates, and bounce rates if you want to increase site traffic. One thing you should have in mind is that KPIs are different for every industry today. Publishing brands will consider KPIs like time on sight and social referral growth. A SAAS company will consider KPIs like revenue per retainer and acquisition cost.
Types of Content Your Audience Loves
Many people don’t struggle when choosing the type of content to produce for their brand. Effective content marketing will ensure a business engages with prospects. These prospects will then convert to sales. These are
- Case Studies
Create a Content Calendar
A content calendar is a resource that teams use to share and plan content activity. Brands can use content calendars to visualize how they distribute content with time.
Teams that use content calendars know what, when, and where they publish content. Spotting content gaps in a strategy is also easy if a team is using a content calendar.
For the success of any content marketing strategy, consistency is key. Thus, planning will help you produce content for your audience.
Content creation involves brainstorming topic ideas that will appeal to your audience. The brand then shares these ideas through audio, video, images, and words. Creating a piece of content often takes a lot of preparation and resources and research.
You will find creating content easy if you research your audience. Also, research your content ideas. If you want content that resonates with your audience, you should invest in a copywriter. Hiring a copywriter will free up time for you to work on other important aspects of your business. The copywriter will handle researching topic ideas, creating content, and publishing online. I help brands create written content so if you ever need my help, reach out.
The final step of a content marketing strategy is measuring and tracking results. For this, you will use the KPIs you set earlier on to determine whether you hit your marketing goals or not. There are a couple of tools you can use when it comes to tracking your content marketing results.
One such tool is Google Analytics. Google analytics has amazing reporting features available for free. Other tools that Google offers free are Google Alerts and Mentions.