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How to Create an Effective Content Marketing Strategy

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Almost half of all marketers in the world today plan on using quality content to reach potential customers. In fact, over 60% of marketers are committed to content marketing.

Having an effective content marketing strategy will help you and your team save time in addition to making your content more effective for your brand in the long run.

This article will help you develop an effective content marketing plan for growing your brand quickly.

What is content marketing

Content marketing can be defined as the use of online material such as social media posts, videos, audios, and blogs to specifically create interest in a product or service for a brand.

There are a couple of things you will need to consider whenever you are keen on creating an effective content marketing strategy for your brand.

Research Your Target Audience

When creating your content marketing strategy, one of the first things you should do is researching your target audience. Who will be using your product or service? What kind of information are they interested in and in what format?

These are some of the questions that will help you find out more about the audience that will consume your content on various platforms.

Key Performance Indicators for Achieving Your Marketing Goals

Making your goals specific and measurable is important whenever you are creating your content marketing strategy. This is why you need Key Performance Indicators.

So, how do you choose the right KPIs for your content marketing? When choosing KPIs, you should always focus on a few key metrics that are important for your business. For instance, if one of your main objectives is boosting sales, your KPIs will include website traffic, conversion rate, and sales.

On the other hand, if a brand’s main objective is to grow site traffic by 40% in the next year, KPIs will include traffic sources, website traffic, click-through rates, and bounce rates. One thing you should have in mind is that KPIs are different for every industry today.

A publishing company’s KPIs might include time on sight and social referral growth while a SAAS company’s KPIs will include average revenue per retainer and cost per acquisition.

Types of Content Your Audience Loves

Deciding what types of content marketing to use for growing your brand can be a daunting task for most people today. There are a few high performing types of content that businesses can use to engage with their prospects and in the long run increase sales. These are

  • Blogs
  • Videos
  • Infographics
  • Case Studies
  • Ebooks
  • Whitepapers
  • Checklists

Create a Content Calendar

A content calendar is a resource that can be shared and used by teams for the purpose of planning content activity. Content calendars help marketing teams visualize how content is distributed in a certain period of time e.g. a year.

Content calendars help inform all members of a team what is being published when it will be published, and where it will be published. You will also be able to spot content gaps in your content marketing strategy by using a content calendar.

When it comes to the success of any content marketing strategy, consistency is key. Therefore, planning ahead will help you produce content consistently for your audience.

Content Creation

The process of coming up with topic ideas that appeal to your target audience then creating audio, video, and visual content on those ideas is referred to as content creation. Creating a piece of content often takes a lot of preparation as well as resources and research.

After researching your audience as well as the types of content you would like to create, starting your content creation process is easy and straightforward. You will, however, need to have great content creation skills if you want to create content that resonates with your audience.

Most brands often decide to hire freelance content creators with the required skills to work on their content creation while they handle all the other important aspects of their content marketing strategy. I help brands create written content so if you ever need my help, feel free to reach out.

Track Results

The final step of a content marketing strategy is measuring and tracking results. For this, you will use the KPIs you set earlier on to determine whether you hit your marketing goals or not. There are a couple of tools you can use when it comes to tracking your content marketing results.

One such tool is Google Analytics. The reporting features available in Google Analytics are amazing and you don’t have to pay a dime to use it for your brand or business. You can also use other effective tools such as Google Alerts and Mentions to track the success of your content marketing efforts.

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