There are three main things to do when you want to improve SEO rankings for any website today.
- Monitor and improve web content
- Improve user interface Design
- Monitor backlink profile.
These three actions cover the three main factors that google search console considers when raking websites.
You might think that digital marketers know and understand all these SEO techniques and are probably taking advantage of them.
While this is probably true, many digital marketers struggle when it comes to implementing these tried and true SEO tips on their professional websites.
Even though they understand these SEO best practices, they often get stuck due to information overload.
Having an effective SEO blueprint for your site will ensure that you get to implement all your SEO strategies in a timely manner without burning yourself out or completely getting stuck with all this information.
Improve Web Content
When it comes to web content, you should have the basic pages needed for a professional website. These most visited pages on a website are:
- Home Page
- about Page
- contact Page.
These are actually the most important pages for any website that is trying to accomplish anything on the web. Even though it sounds easy, this needs one of the most demanding web skills: Copywriting.
A copywriter who understands the users of a website in addition to other important data collected by a site will be able to create effective basic pages for that website.
You should also make sure that your site has unique content that is original and appealing to your site visitors on your blog.
Having inbound links that are relevant will greatly help visitors on your site find more content and other resources they might be interested in.
Improve User Interface Design (UI)
The ease at which a site’s visitor is able to use the site effectively is normally referred to as Usability. Improving your site’s usability will help improve your SEO rankings with time in addition to other effective digital marketing strategies.
There are a couple of effective ways you can use when improving your site’s UI.
- Make it simple. The design of your landing pages should be easy to understand and navigate for new users on your site.
- Be Consistent. Using a few main colors for your entire site is a good idea since it will make your website look professional and consistent to new visitors.
Monitor Backlinks Profile
“Backlink profile” is a term common in the SEO industry that refers to all the websites that link back to your site.
Monitoring and maintaining your site’s backlink profile is important if you want to achieve top rankings for any keyword.
I’ve been using google search console to monitor inbound as well as outbound links on my site for free. All you have to do is log in to your google search console account and use the tools they provide for webmasters.
Well, doing these three simple things will help your website rank higher on search engines with time of course. Send me an email for a free SEO analysis for your site today with a full detailed report.