Copywriter & Branding Strategist
For a landing page to convert visitors into customers, it needs to have a few specific elements designed to give value to the reader. Landing pages are the building blocks of a successful marketing campaign online. If the landing pages don’t convert as expected, the entire campaign will not be ROI positive. Analyze a few […]
Research your target audience A business’s target audience is a specific group of people the business intends to reach with its marketing efforts. Your target audience might be made up of people who share the same demographics, characteristics, and behaviors. A clearly defined target audience gives a business a way to understand how to find […]
Email marketing is when a business sends commercial emails to a group of people. A brand can use email marketing for various reasons. Getting sales, donations, business opportunities, and advertising products are a few of them. Email marketing is effective in achieving three main objectives in business: Build brand loyalty Build trust Create brand awareness […]
B2b businesses that thrive in their respective industries generate a consistent stream of qualified leads. Even though scaling the process of lead generation is necessary for growing a small b2b business, it’s not as easy as it sounds. A marketing funnel allows businesses to break down and understand the customer journey. A marketing funnel comprises […]
An effective content marketing strategy will position your brand for long term success.Brands can reach their customers today through content marketing. In fact, over 60% of marketers are committed to content marketing. One reason so many brands have content marketing strategies is to save time. A content marketing strategy will also make the content you […]
There are three main things to do when you want to improve SEO rankings for any website today. Monitor and improve web content Improve user interface Design Monitor the backlink profile. These three actions cover the three main factors that google search console considers when raking websites. You might think that digital marketers know and […]
